RumbleRank
Stop subjecting people to boring surveys! Giving feedback should be fast and fun. Rumblerank helps groups rank lists by encouraging individuals to make choices through head to head matchups that we call "Rumbles". Every respondent generates a top to bottom list that is then aggregated into a group total. Download up to three unique data points instantly from your account at any time.
Tech Stack and Tools
About the Problem
RumbleRank's founder and product owner, Jordan Taylor, came to our team with the goal of creating a product that could reduce ambiguity in collecting survey data. The idea being, by compelling participants to make difficult decisions within the engaging experience of a game you could reach beyond the limitations of self-reporting and unlock real answers to what people think, thereby increasing the integrity and validity of the data being collected. That's where our team stepped in.
About the Solution
Our first order of business was to deliver Jordan with a product that he could use to gather market research and gain insight on the needs and wants of potential customer markets. We understood our task at hand- low budget, high value. From those requirments and through collaborative meetings with Jordan and his team, the RumbleRank web-based prototype was born. And guess what?! That worked! Jordan came back to us with a deeper sense of the product's future and was ready to take the prototype we built a step further- building it into a fully functional web app.
The NewBoCo Studios team jumped right in. We gleaned insight from Jordan's market research and used that to guide what we built out next (you could say user-driven development is sort of our 'thing'). With that, we turned our attention to building out an infrastructure that could collect and compute user data in a meaningful way while also being able to scale with demand. To do this, we started by building an API designed to calculate and store rankings on any given list based on user data while also enabling list creators to view and export that data. As this foundation came to fruition, we set our sights on building out a front-end user experience that would stay true to RumbleRank's game-inspired roots. By presenting users with a series of head-to-head matchups while maintaining low latency rendering and intuitive design, we were able to achieve an engaging game-like web app to collect survey data just as RumbleRank set out to do.
Try It For Yourself
RumbleRank is an active product available now to the public. Find out more at http://www.rumblerank.com, and create your free account today. No payment information required!